Elaboration and origin

Know our history

3.10 Celler was born on October 3, 2012 because of the illusion and love that three people have for wine and everything that surrounds it. Our beginnings were slow, but sure, the first years we made short productions, since our idea was to start shaping an ambitious project and see the expectations that our brand and our wines created and always know the opinion of the end customer. To do this, we wanted to be clear about our role model in terms of image, evolution of our wines and target markets. We have finished shaping the model we want to follow: quality wines with their own stamp.

Our brand

There are several interpretations that 3.10 Celler’s signature hides, many can be considered true and real, although only one is true:

  • There are 3 of us and in 10 minutes we were already determined to set up this project.
  • We started with 3 wines on approximately 10 hectares.
  • 3 qualities (its color, aroma and flavor) that are 10.
  • The project was born on October 3.

“Verses 3 to 10, of Chapter 2 of the Gospel of Saint John (Wedding of Cana where Jesus Christ turns water into wine).”

3.10 Celler Logo

Who are we?

3.10 Celler is made up of three partners: Miguel Feliu, Luis Feliu and Nacho Cordero. The first two are the owners of the vineyards, to whom they dedicate themselves body and soul; In addition, Miguel Feliu is our technical advisor, and he has an extensive career dedicated to the world of wines, since he spent more than ten years as secretary of the D.O. Pla i Llevant, from where he happened to this particular and ambitious personal project. Nacho Cordero is dedicated to the commercial, logistics and administration of the winery so that the joint dream grows based on the best wines.

Where are we?

3.10 Celler is located in Pla de Llevant, in the eastern part of the island of Mallorca, where there is a great wine-making tradition. The winery has more than 10 ecological hectares distributed between Manacor, Porreres and Felanitx. We are certain that the grape is extraordinary, the time and care that we constantly dedicate to caring for it guarantee it.